On the afternoon of April 22, the inaugural conference of China Green and Healthy Home Alliance and the first Peer Advisory Board & President Forum was held in Xiamen . Launched by five leading brands in the home furnishing industry, i.e. 3TREES, GoldenHome, JOMOO, DeRUCCI and Arte Mundi, in response to the country’s strategy of ecological conservation, China Green and Healthy Home Alliance undertakes the mission of pursuing green development, promoting harmonious coexistence of man and nature, advocating a green way of life and improving the quality of living.

Zhang Chuanxi, founder of China Quality Home & Lifestyle Club, rotating chairman of Guangdong Furnishing Industry Federation and chairman of the Green Furnishing Committee of World Green Design Organization, attended the conference as a witness of the alliance, and Zhang Yongzhi, Editor-in-chief of Tencent Home & Youju and President of Youju Institute, represented the media in the conference. Zhu Qifeng, Board Director and Vice President of 3TREES Group, Pan Xiaozhen, President of GoldenHome, Sun Weige, Senior Vice President of Golden Home, Lin Youzhuan, General Manager of JOMOO Customization, Zhang Juntao, General Manager of DeRUCCI Home, Liu Yuanxiu, General Manager of 3TREES Decoration Paint Department, Hu Yujiao, Marketing Director of Arte Mundi, and Zhou Jun, President of ChuangYing, attended the event.

Zhu Qifeng, Board Director and Vice President of 3TREES Group

In the panel discussion on the theme of “originality and symbiosis”, the speakers and representatives of participating enterprises analyzed the development trend of the home industry in 2021, discussed the defining features of green and healthy brands and sharing of Internet traffic, and shared their insights on the future of the industry and the new normal of green home furnishing.

Zhu Qifeng, Board Director and Vice President of 3TREES Group, said that it is hoped the actions of the alliance could drive the green and healthy growth of the home furnishing industry, so as to deliver the best and healthiest green products to meet customers’ aspiration for a better life and contribute to the building of a beautiful China.

At the end of the conference, the participants attended the inauguration ceremony of the alliance in the online studio of the China Green Home Festival jointly hosted by 3TREES and GoldenHome under the witness of netizens from around the country.

The official establishment of China Green and Healthy Home Alliance sends a positive signal for the comprehensive upgrade of the home furnishing industry, and ushers in a new era of future living. As a leading national brand of high-end coatings in China, 3TREES has stayed committed to the mission of "making homes healthier, cities more beautiful, and life better", providing users with ultimate green and healthy products and promoting the green development of the industry.

As a co-founder of China Green and Healthy Home Alliance, 3TREES has once again demonstrated its long-standing commitment to green development. Going forward, 3TREES will continue to make full use of its high-quality brand resources and pool resources of the industry through the alliance to create a better life for customers with better products and services, seek win-win cooperation with other members of the alliance, and make greater contribution to promoting a green and healthy way of life.